Get The Most From Your Optimization Efforts
SEO (search engine optimization) is a term given to a variety of methods that are used to improve the placement of your website in the search engines. A large percentage of people find new websites through search engines, and they heavily favor the sites that appear at the top of the first page of results. In fact, more than 70% of all traffic generated on Google’s search engine result pages (SERP’s) goes to the top 5 organically ranking websites.
The following tips for SEO success will help you get the most from your efforts.
1. Three words: Keywords! Keywords! Keywords! Because keywords are key! People use keywords when searching Google, and the keywords and phrases you choose will make or break your site in the rankings. Invest time in selecting the best keywords/ phrases and optimizing your site around them. You need to look at how many searches each keyword and phrase gets and see what kind of competition each has as well. There is no magic number or how many searches a keyword should get, so there will always be an element of guesswork involved, but always be sure to do your research before moving forward.
This brings us to the next tip for SEO and SEM success…
2. Test and track your SEO strategies. Search engines use proprietary algorithms to determine where a site is positioned in the search engine results, and they protect these algorithms carefully so be sure not to over optimize or use black hat tricks. Getting a penalty will holt your SEO progress drastically. The best way to avoid and get around this is to test and track your SEO efforts to get an idea of what works and what doesn’t. I recommend premium tools such as Serped and Microsite Masters to track and test your SEO strategies. Other tools that are free and are important to have tracking your site would be Google Analytics and Search Console. It is important to remember that it can take some time including up to a few months for changes to be reflected in your rankings, so be sure to give it some time before drawing conclusions. You also need to keep in mind that the results are dynamic because most of your competition will be doing SEO work as well.
3. Proper linking technique. There are a lot of myths about the best way to use links for SEO purposes. Massive link swaps are one example of a link building strategy that is no longer effective. However, you can get a boost by getting links from well-respected pages that are relevant to your website. Be sure that the links to your site include the keywords you are trying to rank for, this is a strong technique to gain more authority for that keyword or phrase. There is also on-site linking which covers all of the links on your site that link to inner-pages of your site. Generally speaking, you should have all of your pages interconnected and you should use keywords for those links. This is strong not only for ranking on search engines but also for conversion factors on your site. Keyword linking is a strong search engine optimization tool that I’ve seen best executed by the young up-and-coming Santa Monica based agency SEO Santa Monica.
4. Stagnation and SEO don’t mix. This is one of the most overlooked tips for SEO success. A lot of website owners think of search engine optimization as something you do once when setting up your site, and then it somehow keeps working its magic. The reality is that you need to keep doing SEO on a regular basis for two reasons: one, Google and the other search engines are always changing and updating their algorithms so you need to respond accordingly; two, you have to assume that your competition will always be performing and implementing search engine optimization strategies of their own and you don’t want to drop down in the results because of such.